All About Frida Midtown
Curated by Executive Chef, Victor Heredia
Our Chef & Staff
In a city that never slows down, everyone deserves a place that feels like home.
Frida Midtown is a Mexican-Peruvian fusion restaurant in the heart of Midtown Manhattan, born from a simple idea: bring together two extraordinary culinary traditions and celebrate the flavors, ingredients, and techniques we love most from each. Inspired by family recipes, unforgettable travels, and the joy of gathering around a table, our menu isn't about tradition for tradition's sake. It's about honoring both cultures' roots while reimagining them in bold, unexpected ways—flavors that feel just as perfect for a casual weeknight dinner as they do for celebrating life's biggest moments.
The art of Mexico and Peruvian cooking
opening hours
Sun – Thur: 12 pm – 11 pm
Fri – 12 pm – 1 am
Sat – 5 pm – 1 am
Neighborhood Gathering Place
We're proudly independently owned, and every guest who walks through our doors is welcomed like family. Whether you're stopping in after work for cocktails, sharing tacos with friends, enjoying a long dinner with loved ones, or discovering a new favorite dish, we want you to feel comfortable enough to stay a little longer.
At Frida, hospitality isn't just part of what we do—it's who we are. Nestled in Midtown East, we've created more than a restaurant. We've created a neighborhood gathering place where exceptional food, warm service, handcrafted cocktails, and genuine connections come together.
Because the best meals aren't just about what's on the table. They're about who you're sharing them with.
